
Restaurant
systems derive their value from from the work they perform,
there is no inherent reason to own a system. It must perform
work, and that work must be an economic enhancement to the
restaurant, in order to offset the cost of the system and make
a profit.
Restaurant systems do this four ways:
1) They provide a set of controls which must be enforced
in the restaurant.
2) They provide meaningful information
3) They have tools which build sales
4) They eliminate much mundane work
Controls
Requisition printers
The most basic control is the new rule made possible by
having requisition printers in the bar and kitchen; the rule
is: nothing comes from the kitchen or bar unless it prints
on the printer in that area. This control insures every item
is rung up, especially drinks. Sales increase around 2% in
every restaurant.
Automated pricing
A second important feature is automated pricing. The system
enforces proper pricing on every item. Most wait staff charge
properly for menu items, however, they often do not charge
for blue cheese dressing on a salad, for bacon on a burger,
rocks in a drink, and so on.
Happy hour, different carryout pricing,and entertainment
pricing produce a different challenge. The system is programmed
with the specific pricing for every day and time. At a certain
time all prices move upward or downward automatically. A
restaurant owner does not want to rely on a tipped employees
to charge more for a drink at 7pm precisely. The system removes
pricing decisions and pricing temptations from all staff.
Beverage controls
Over ten percent of nonalcoholic beverages served in restaurants
are not charged for. Often a server is not choosing to steal
a cup of coffee, but rather, she gets the coffee herself,
it requires a trip to the computer to enter it, she forgets.
The effect on the restaurant is the same as if it was stolen.
The system enforces some beverage on every check. No longer
can beverages simply be forgotten. If a guest drinks water,
then water must be entered on the computer. When beverages
on every check is required, nonalcoholic beverage sales rise
5%.
Alcoholic
beverages present a different problem. Most systems have
a database of some 300 alcoholic drinks. Bartenders
can not remember all of the pricing, brands, and price adjustments.
The system makes this challenge simple by classifying drinks
alphabetically, rather than by type of alcohol, most popular
to least, or some other method of classification. If a bartender
sells a screwdriver they simply press "s" button
to bring up all alcoholic beverages which begin with "s",
and choose the screwdriver. They did not need to know that
a screwdriver is Vodka at happy hour pricing with orange
juice added for $.25. If a guest ordered an Absolute screwdriver,
a bartender need only press "a" and choose Absolute
screwdriver. The system charges $.50 more because Absolute
is a premium alcohol. A system reduces the level of knowledge
required by wait staff to perform well.
Incidentally, if the bartender does not know how to make
a drink, recipe's can be looked up on the restaurant system
terminal.
Surveillance system interface
An innovation unique to Business Data Systems is an interface
between the restaurant system and your Surveillance system.
A restaurant systems controls items rung up, it has no controls
over items served but not rung up, i.e. the bartender giving
away a beer. A Surveillance system views and records what
is served but has no idea what was rung up.
The interface
overlays text from the restaurant system on top of the
images coming from the bar. Imagine having the
ability to watch a bartender serve three Molson's, and the
watch him ring up three Molsons and the word "Molson" appears
three times on the surveillance system screen. In addition,
this transaction is recorded for later viewing and could
be watched from home. Sales move slightly upward every time
this is installed, costs move downward, every time.
The Surveillance
system interface is used to better capture items servers
prepare themselves. This is accomplished by
placing a camera in the server alley, the restaurant owner
then enforces a new rule that no items are to be removed
from the server alley without first being rung up. The word "cherry
pie" and "coffee" appear on the Surveillance
system screen, and then you watch as the server walks into
the picture to get the cherry pie and coffee. Cherry pie
and coffee sales go up/along with every other item severs
get themselves.
The Surveillance system is also often interfaced to a cashier
terminal. This is popular with restaurants that provide senior
discounts, police discounts, and take various coupons. A
restaurant owner is able to watch what is rung up while looking
at the customer; if a senior discount is rung, there should
be an older looking customer standing at the register. A
risk related to coupons is a cashier bringing coupons into
the restaurant and exchanging them for cash, so, a coupon
must be handed to the cashier by the customer, not come out
of the cashiers pocket.
Discount and Void Controls
There are two ways to increase sales, sell more, and reduce
activities which reduce sales. Discounts and voids reduce
sales. There are two areas to manage in the discount and
void areas.
First is to control discounts and voids at the point of
sale. This is done by restricting who is able to perform
a voids and discounts, reviewing void and discount activity
in the context of their occurrence. Voids and discounts are
restricted to specific, accountable, people through the use
of passwords, manager cards, or fingerprint devices.
When voids occur, there are a small number of specific reasons
they occur. The product may have been prepared poorly, service
may be lacking, the product from the purveyor may be substandard,
and so on.
When
a void occurs the system requires a reason, i.e. a "product
problem". The system then asks, "what was the problem".
A manager then types in, "wings were too skinny".
As servers check out, every void that occurred on their checks
are listed on their server reports. At the end of the day,
every void is listed with the reason why, the server I.D.,
the manager who approved it, the time, and the response to
any point of sale questions.
This information is then linked to void and discount reports
which are printed for any time period. A restaurant may print
a report, for example, which lists every void performed because
of product problems for the month. This is a useful report
for meetings with purveyors. A report might be run which
lists every service problem for a month, sorted by server.
If Susie had four service issues which resulted in voids
or comps, she may need more training or a new position.
Bench
marking is made possible through the use of report the
void and discount report writers. Determine how much
in discounts the average check at dinner has for the restaurant,
and then determine how much in discounts the average check
has, "by server". Identify the best and worst performers,
thank and encourage the best, retrain and replace the worst.
Sales Building Abilities:
Frequent Diner/Carryout Database
The system has built in, the ability to gather information
on customers who dine in, or order for carryout. Information
on frequency of visits, dollar volume, items ordered, birthdays,
anniversaries, home address, and so on, are tracked by the
system. Imagine having the ability to develop in house promotions,
i.e. when a customer spends $300 a gift certificate automatically
prints at the point of sale, or when a customer frequents
the restaurant ten times the restaurant rewards them with
a free appetizer, or two weeks before a customers birthday
they receive a certificate for a dessert celebrating their
birthday. The system can process up to 99 frequent diner
plans simultaneously, it even prints mailing labels.
Benchmarking
Benchmarking is a management process made possible by any
system with well developed report writers. It is a process
whereby measurements are taken on some twenty areas of the
restaurant, and then those same measurements are taken by
person or shift. The purpose is to make a restaurateur aware
of the direction of the restaurant in critical areas, and
to identify the people performing well and performing poorly.
For example, the average check at dinner has on it $.40
in desserts. This is up from $.38 from last month. Now imagine
knowing how much in desserts, per check, at dinner, every
server has for the month. Three of ten servers are outstanding
on every issue and three of ten are a problem on every issue.
Thank the performers, encourage the nonperformers. If the
nonperformers do not improve, schedule them less, replace
them at the first opportunity. Take these measurements for
desserts at lunch, wine at dinner and lunch, appetizers at
dinner and lunch etc. Also, take measurements on negative
issues i.e. the average check has $.03 in service related
voids for the month/and three servers have over $.10. The
average check has $.10 worth of senior discounts/when a certain
cashier works senior discounts average $.15, and so on.
It is important to have the ability to benchmark larger
time periods; no one has time to do this daily. Weekly, monthly,
or quarterly is best.
Order Profiling
Order
profiling is the ability to define a perfect order within
the system, and then have the system prompt wait staff
for any part of the ideal order which may be missing. For
example, a perfect order might consist of an appetizer, an
entrée, a dessert, and a glass of wine. If a server
omitted any category of the ideal order, she will be prompted
for that item. If she has forgotten, now she is reminded,
and is less likely to forget that category on her next order.
In short, if the system asks her, she is more likely to ask
the guest.
Eliminating Mundane Work
Eliminate Guest Checks
Restaurants which operate without a system must buy guest
checks, assign them to individuals, account for any missing
checks, hope no one brought their own book of checks to the
restaurant, check for math errors, and so on. All of this
mundane work is eliminated with the purchase of a restaurant
system.
Time Clock/Sales and Tip Reporting
When each employee reports to work, they clock in, as they
leave, they clock out and claim any tips. Time cards are
added for all employees for the pay period, labor analysis
is performed, and sales and tip information is calculated.
As a restaurant completes its pay period, it knows the hours
and overtime for each employee, the sales, charge sales,
cash tips, charge tips, what 8% of the servers sales are
and how much the server is short of 8% in claimed tips. All
overtime is calculated, and labor costs are analyzed for
lunches, dinners, Mondays, or any time period. This time
and attendance feature eliminates tremendous manual work,
and eliminates a restaurants need for a separate time clock
and separate time clock vendor.
Reports
Each day the system generates reports, based on the National
Restaurant Association's recommendations on what information
should be generated. These reports include basic information
on gross sales, net sales, cover counts, sales in each category,
all voids, discounts, server sales, tips, and so on. Every
report can be run for any time period permitting weekly or
monthly entries into accounting systems instead of daily
entries.
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